彩票必赢网



产品与服务

分众集团案例与作品
一号店牛奶节
全民参与52分钟扫货
2016-04-12 10:02:42

活动奖项:
彩票必赢网 2014年金投赏、金印奖入围

获奖理由:

彩票必赢网 TONGGUOFUGAIZUIJUXIAOFEINENGLIDEDOUSHIZHULIUXIAOFEIRENQUN,FAQIJUYOUHUATIXINGHELISHICHUANGZAOXINGDEYINGXIAOHUODONG,HAOZHAOXIAOFEIZHECANYU,GONGTONGCHUANGZAOLISHISHIKE。2014NIAN3YUE18RISHANGWU10SHI52FEN25MIAO,1HAODIANYITUPO30GEJIZHUANGXIANG、ZONGJI60WANHEJINKOUNIUNAIDEXIAOSHOUCHENGJI,CHUANGXIA“ZAI24XIAOSHINEIDANYIPINGTAINEIXIAOSHOUZUIDUONIUNAI”DEJINISISHIJIEJILU,ZHONGGUOXIAOFEIZHEZAICICHUANGZAOLEZHONGGUODIANSHANGXINGYEDEQUANXINQIJI。


5YUE29RI1HAODIANZAICIZHANXIANZAIJINKOUSHIPINLINGYUDEQIANGDASHILI,BEIZULEZHENGZHENG130GEJIZHUANGXIANG,JUANTUZHONGLAIZAICIJIEZHUFENZHONGLOUYUDIANSHIGUANGGAODEHAOZHAOYAOYUEQUANGUOWANGMINZAILAITIAOZHAN,YI5ZHEDEJIAGEDANGTIANJINYONGSHI5FEN47MIAO60WANHEJINKOUNIUNAIJIUBEIQIANGWAN,BICIQIANKUAILEJIANGJINSHIBEI,GENGYIZUIZHONGXIAOSHOU130GEJIZHUANGXIANGSHUAXINLEZIJIDEJILU。


期间,1号店还不断通过其官方微博,对实时销量进行直播,邀请千万中国网民共同见证这一挑战赛事的实况。而按照赛前公开的承诺,1号店董事长当众亲吻了一头名为“萌萌”的奶牛。一向以严谨著称的于刚说:我们太低估网民的购买力了!当日1号店更以销售完成总计103万升的进口牛奶,成为“在24小时内单一平台内销售最多牛奶”吉尼斯世界纪录的获得者和保持者。这又是一场有预谋的经典的品牌营销战役,生活化媒体引发销量狂潮,进而制造纪录和话题引爆社交媒体的狂欢,再点燃全媒体的事件发酵。



传播策略:

彩票必赢网 YI、 FENGBAOHUAQUANFANGWEIFUGAI。LIYONGFENZHONGCHUANMEIFUGAIZHULIUDOUSHIXIAOFEIRENQUNDETEDIAN,SHIXIANGUANGGAODUIMUBIAORENQUNDEZUIDAHUAFUGAI,WEIYINGXIAOHUODONGDIANDINGLEMEIJIEJICHUHEYINGXIANGLIJICHU。

ER、 JINGZHUNHUACHUANBO。BANGONGLOULOUYUDIANSHIZHIJIBAILINGRENQUN,WEIBUSHANGBANWANGGOUGAOFENGRENQUN。DIANTIHAIBAOHESHUMAHAIBAOSHEZHIYUGONGYULOUHEBANGONGLOUDIANTIDENGHOUQUYUJIDIANTIJIAN,WEIBUSHANGBANWANGGOUJIWANJIANHUIJIAWANGGOURENQUN。

SAN、 GAODUZHENGHE。QIANGXIAOZHENGHELEMEITI、JISHU、PINGTAIDENGZIYUAN,WEIYINGXIAOCHUANGXINFUWU。

传播效果:


彩票必赢网 2014NIAN3YUE18RISHANGWU10SHI52FEN25MIAO,1HAODIANYITUPO30GEJIZHUANGXIANG、ZONGJI60WANHEJINKOUNIUNAIDEXIAOSHOUCHENGJI,CHUANGXIA“ZAI24XIAOSHINEIDANYIPINGTAINEIXIAOSHOUZUIDUONIUNAI”DEJINISISHIJIEJILU,ZHONGGUOXIAOFEIZHEZAICICHUANGZAOLEZHONGGUODIANSHANGXINGYEDEQUANXINQIJI。ZHENGGEGUOCHENGJINYONGLE52FEN25MIAO。2014NIAN5YUE,1HAODIANRUFAPAOZHI,ZAICICAIYONGFENZHONGCHUANMEIJINXINGHUODONGCHUANBO:ZHENDUICICI“TIAOZHANSAI”,1HAODIANXUANGAORUGUO4XIAOSHINEI 100GEJIZHUANGXIANGJINKOUNIUNAIBEIQIANGGUANG,QUANGUOWANGMINJIGAOHUOSHENG,ER1HAODIANDONGSHIZHANGYUGANGJIANGDANGZHONGQINWENNAINIU。5YUE29RISHANGWU10SHI51FEN30MIAO,JINYONGSHI50DUOFENZHONGJIUWANCHENGLEYUQIMUBIAO,GENGYIZUIZHONGXIAOSHOU130GEJIZHUANGXIANGSHUAXINLEZIJIDEJILU。





分众晶视影院
锁定7亿人次都市时尚观影人群
了解详情
var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?06a9f91b3627ff69f489962891893811"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();

彩票必赢网ZHIXINGSHIJIAN:0.02509880065918MIAO CHAXUNSHUJUKU1CI NEICUNSHIYONG:3.507 mb - 400.141 kb = 3.116 mb DANGQIANMOSHI:developer