彩票必赢网



产品与服务

分众集团案例与作品
科沃斯
夺中国广告品牌跨界传播奖
2016-04-12 10:10:40

【所获奖项】:
2015品牌跨界整合传播与运营大奖


彩票必赢网 【HUOJIANGLIYOU】:

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【YINGXIAOCELVE】:

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线上:【秒拍】星拜年

秒拍于2016年春节发起消费者和明星共同拜年的星拜年活动。消费者可以和自己喜爱的明星合体制作拜年视频并发送给自己的亲朋好友,引起微博,微信朋友圈的爆炸式转发传播。
Step I--分众楼宇线下活动提示:引流1200万消费者参与拜年活动


Step II—秒拍事先联系钟汉良录制模板视频,放到秒拍APP网供消费者合体选择


Step II—XIAOFEIZHESHANGCHUANZIJIHEZHONGHANLIANGDEBAINIANSHIPIN,BINGKUOSANZHISHEJIAOWANGLUO



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