彩票必赢网



分众集团案例与作品
精选案例:飞鹤乳业

聚焦分众
强势破局
销售额突破百亿

挑战重重

1、GUOCHANNAIFENXINRENWEIJI

SANJUQINGANSHIJIANYINGXIANGCHIXU,GUOCHANNAIFENBEIDASHANG“BUANQUAN”BIAOQIAN,XIAOFEIZHEQINGXIANGWAIGUOPINPAI。

2、JIAGEXUEZHANTUWEIKUNNAN

GUOCHANPINPAIJIZHONGYUZHONGDIDUANCHANPIN,ZAIWUMINGXIANPINPAIYOUSHIDEQINGKUANGXIA,ZHONGPINPAIFENFENXIANRUJIAGEXUEZHAN,QIYELIRUNCHIXUXIAHUA。

3、WAIGUOPINPAIZHANJUGAODUAN

WAIZINAIFENZHANJUYI、ERXIANZHULIUJIGAODUANSHICHANG,ERGUOCHANNAIFENZAIZHONGDIDUANSHICHANGPINSHA,SHENZHITUIJUSAN、SIXIANCHENGSHIYIJINONGCUNSHICHANG。

强势破局

彩票必赢网FEIHERUYEQUEDINGLEZAIZHONGGUOXIAOFEIZHEXINZHIZHONGDEJINGZHUNDINGWEI:“GENGSHIHEZHONGGUOBAOBAOTIZHI”,JINERJUJIAOGAODUANCHANPINXIAN,XIANXIAZHUANZHUFENZHONGCHUANMEIDIANTIMEITI,JINXINGYIYUANJITOUFANG,ZHIMIANYI、ERXIANCHENGSHIXIAOFEIZHEDAZAOPINPAI,POJUGUOCHANNAIFENJIAGEXUEZHAN。

飞鹤乳业广告

  • 电梯电视
  • 电梯海报

数据与销量同步攀升

TOUFANGFENZHONGQIJIAN,FEIHERUYEBAIDUZHISHUZENGZHANGYIBEIYISHANG。

2017NIAN,FEIHERUYEZHENGTIXIAOSHOUZENGZHANGCHAOGUO60%,GAODUANXIAOSHOUZENGZHANGCHAO200%。

2018NIAN,FEIHERUYEXIAOSHOUETUPOYIBAIYIYUAN,CHENGWEIZHONGGUOYINGYOUERNAIFENXINGYESHOUGEYINGSHOUPOBAIYIDEQIYE。

“分众传媒强大的品牌引爆力,能够将飞鹤的匠心品质更精准地传递给目标人群,让‘更适合’成为消费者的选择标准。”

--------FEIHERUYEDONGSHIZHANGLENGYOUBIN

* 案例数据及相关内容由飞鹤乳业提供


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